Helping brands and creatives tell better stories through visuals and words.
JoAnna Niles
I’m a NYC-based photographer, writer, and digital creator
Whether I’m behind the camera, writing a travel feature, or developing content for your next campaign, my goal is to create work that connects.
My Socials
I create strategic social media content across Instagram, YouTube, and TikTok that helps brands amplify their message and connect with their ideal audience. By blending travel, lifestyle, and product storytelling, I deliver visuals and campaigns that not only capture attention but also drive measurable engagement and growth.
YouTube content featuring travel guides, branded storytelling, and destination videos designed to boost visibility and customer connection.
Instagram campaigns showcasing travel, lifestyle, and product photography that drive brand awareness and audience engagement.
TikTok videos blending travel tips, lifestyle content, and product showcases that increase reach and brand engagement through short-form storytelling.
My Services
Whether you need scroll-stopping content, clean visuals, or words that actually sound like you, I’m here to help. Check my services below and see how we can work together.
Freelance Writing
Search-friendly content such as blogs and web copy that speaks your brand’s voice
User Generated Content (UGC)
I create relatable, high-quality videos and visuals that showcase your brand through a real customer lens and boost engagement.
Social Media Management
I help you stay consistent, create engaging content, and turn followers into loyal customers.
Travel & Lifestyle Creator, Digital Marketer, and Photographer JoAnna Niles has built a trusted online presence through her blog, social channels, and creative partnerships. With over a decade of experience in content creation and more than 15 years in IT, JoAnna combines storytelling with strategy to inspire millennial women to travel smarter and live well. Her work spans travel writing, user generated content, and digital marketing campaigns, helping brands and destinations connect with audiences through authentic experiences and compelling visuals.
JoAnna is the founder of JoAnna E, a travel and lifestyle multimedia outlet that earned her Caribbean Media Awards nominations in both 2016 and 2018. She’s also the former co-founder of Type 4 Naturals, which took home the 2015 Black Weblog Awards for Best Beauty Blog and Best Group Blog.
Beyond social media management, freelance writing, and user generated content, I also provide a range of digital marketing services to help brands and destinations grow their online presence. My expertise includes content strategy, travel and product photography, influencer collaborations, and branded campaigns that connect with the right audiences. Whether you are a tourism board, lifestyle brand, or small business, I create tailored solutions that highlight your unique story while driving engagement and results.
Portfolio
Explore my portfolio of photography, video, and digital content that showcases travel, lifestyle, and brand storytelling.
Photos
I capture travel, lifestyle, and product photography that highlights brands and destinations with authenticity and style.
Videos
I produce engaging travel and brand videos designed to inspire audiences and elevate digital storytelling.
Bylines
My writing has been featured in HuffPost, Matador Network, and recognized by PR Newswire and Travel Noire.
Let’s Connect
Whether you’re ready to collaborate, have a question, or just want to say hi, I’d love to hear from you.