Web 1.0 vs Web 2.0

Web 1.0 vs Web 2.0

Uses and Gratifications & Affordance Theories with Web Web 2.0

Web 2.0 both use the applies the Uses and gratifications and Affordance theory. According to our reading, there are “three main categories of gratifications: content gratification, process gratification, and social gratification.” As users search for content bases on their needs and process the information provided, there are generally two outcomes: positive or negative which both can be shared on a social level.

When it comes to Affordance, according to James J. Gibson, “humans tend to alter and modify their environment so as to change its affordances to better suit them.” This applies to Web 2.0 with the incorporation User Generated vs read-only content.

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